Networks of European Cinemas

Objective:

The aim of the support is to create and operate a network of cinemas with a view to:

• Encourage cinema operators to screen a significant proportion of non- national European films through incentives and collaborative projects;
• Contribute to raise and increase the interest of the audience for non-national films including through the development of activities for young cinema-goers;
• Help those cinemas to adapt their strategy to the changing environment including by promoting innovative approaches in terms of audience reach and engagement, as well as partnerships with other film industry operators as well as with local cultural institutions;
• Encourage exchange of best practices, knowledge sharing and other forms of cross border collaboration amongst members of the network

Contribute to the policy dialogue on the film industry by collecting data and disseminating the outcome of the activities of the network beyond its members.

Description of the activities to be funded under the call for proposals:

The action will support a network of European cinema operators, with a broad geographic coverage, screening a significant proportion of non-national European films for an increased audience and a renewed cinema going experience, fostering the role of European cinemas in the circulation of European works. The aim is to increase audiences for European works through incentives and collaborative projects. Funding will promote innovative approaches that combine visibility for European works and the widest audiences. Applications should present adequate strategies to ensure a more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

Expected Impact:

• Increase the audience for non-national European films on the European market;
• Reach new audiences for European films including young cinema-goers;
• Reinforce and renew the ongoing cinema experience;
• Adjust the business practices of European cinema theatres in terms of sustainability and inclusion;
• Foster the innovation potential of European cinema theatres through enhanced collaboration.