Diversify, enhance, and structure a sustainable tourism offer for residents and tourists in the Pays d'Auge

Description

By combining seaside tourism, rural tourism, and a strong cultural identity, the Pays d'Auge benefits from undeniable tourist assets. In addition to contributing to affirming the identity of the Pays d'Auge, tourism creates jobs and is a key pillar of economic development for communities and businesses. However, this tourism dynamism is mainly concentrated in the North Pays d'Auge, around seaside resorts where the influx of tourists sometimes leads to management difficulties. Conversely, the South Pays d'Auge suffers from a certain lack of notoriety, despite the richness of its natural heritage (hedgerows, meadows, etc.) and cultural heritage (architecture, stud farms, gastronomy, etc.). The aim is therefore to strengthen the tourist attractiveness of the hinterland for tourists and residents, through the development of new activities, the networking of local actors, and the enhancement of the existing offer. In order to ensure effective implementation of sustainable tourism and to fully take into account the current and future impacts of tourism on living systems, biodiversity, and cultural integrity, it is also necessary to consider balanced management of natural resources and to involve all local actors. The operations supported under this action sheet n°5 are consistent with 7 objectives of the Norman SRADDET, notably the promotion of sustainable tourism, as well as the findings...