Training on project funding in your area through patronage

Faced with declining public funding and rising interest rates, patronage allows municipalities and inter-municipalities to be supported in carrying out their projects. Territorial patronage is a win-win partnership between local authorities and local or national businesses.

Remember to come with your projects so that you can leave with a method for identifying and then soliciting potential patrons.

CONTENT :

Part one: the fundamentals of patronage

• What is patronage?
• Overview of patronage in France
• Why use patronage?
• What are the motivations of potential patrons?
• Counterparts to patronage: Practical transition exercise with the 2nd part

Second part: the stages of a patronage strategy and practical reflection for elected officials

• Define the scope of the project (calendar, deadlines, budget)
• Define the objectives of the fundraising campaign
• Define the type of donation sought (financial, in-kind or skills patronage)
• Define the targets (businesses, major donors or general public)
• Decide on a management method (internal or dedicated structure)
• Prepare the necessary tools (patronage file, counterparts, patronage agreement, ethical charter)
• Identify potential patrons
• Make contact and re…