Enhance local heritage and tourist activities by improving visitor reception conditions for GAL Loire

CONTEXT AND DESCRIPTION OF THE SCHEME

1. Context

This call for projects is part of the LEADER Loire 2023-2027 program, which aims to promote the transition towards sobriety and the improvement of living conditions in our rural territories.

GAL Loire consists of three tourist destinations, Roannais in the north, Forez in the center and the Pilat in the south, which share common characteristics:  

− They rely on a rich heritage and the nature offering is an important marker;

− They aim for sustainable four-season tourism, respectful of the environment;

− They promote experiential offers and slow tourism;

− Their clientele is mainly composed of visitors from the urban areas of the AURA region (Lyon, Saint-Etienne, Clermont-Ferrand).

Given this convergence, common challenges have been identified such as:  

− The diversification of the tourist fabric around shared values;

− Upgrading the offered services through both better structuring and better enhancement of the territory's assets;

− Improving reception capacity, notably by taking into account all types of audiences (families, seniors, people with disabilities, affinity groups, young couples without children, etc.);