Identify and assist customer experience improvement operations for iconic sites

This scheme aims to identify and assist customer experience improvement operations for strong iconic sites, or sites with high development potential, as well as digital management projects for tourist flows, with the aim of promoting sustainable development of these sites but also optimizing visitor reception and information conditions.

It is divided into two parts: customer experience and "tourist enhancement" (1) and the experimentation of technological solutions for flow management (2).

Managers of large tourist sites and sites that are currently "alternative": Department, EPCI, association, company, natural park, municipality, tourist office...

To confirm their eligibility for this scheme, candidates must agree to comply with the following terms:

• Part 1: customer experience and "tourist enhancement";
  • The improvement of the customer experience can be achieved through new facilities and equipment and complementary services, which will allow the discovery of the site to be organized under optimal conditions.
  • Eligible investments are as follows: development plans, visitor flow channeling, purchase and installation of eco-counters, signage and interpretation desks, pathways, entry and reception points, jetties, landscaped parking areas,…