Support the creation or development of tourism activities for cultural or heritage sites in the Loire region

The development of the cultural and heritage tourism sector is one of the priorities of the 2022-2028 Regional Tourism and Leisure Development Plan. Through this call for projects, the Region wishes to develop the full tourism potential of the Region's emblematic cultural heritage by supporting economic actors in cultural tourism in their innovative projects and their transitions (digital and ecological).

Who can benefit?
This call for projects is aimed at owners and operators (public and private individuals or legal entities) of cultural and heritage sites already open to the public or wishing to open up to regular tourism activity linked to their main activity as a cultural site.

For which projects?
The tourism and cultural dimensions must be present in the projects and each project must address at least one of the following themes:
- Innovation: project proposing product or process innovation or a renewed perspective on heritage,
- Digital: use of digital technologies to improve visits (augmented reality, immersive and sound tools, digitalization of the visitor journey),
- Ecological transition/sustainability: investments for a sustainable/ecological visitor experience (actions to develop soft mobility for…