Develop and structure a rural, diversified, innovative, and decarbonized tourism offer

Develop a sustainable tourism offer consistent with the territory's resources and tourists' aspirations

STRATEGIC OBJECTIVE: Develop responsible tourist itinerancy

Adaptation of the territory's tourist amenities to itinerant tourism

The amenities of rural areas (landscapes, sites, forests, waterways, local products, farms, heritage, etc.) are strong attractiveness factors but also the "stage" for a booming activity: itinerancy. The demands for pedestrian, cycling, equestrian, and river itinerancy practices make it possible to build a tourism offer of discoveries and meeting experiences highly sought after by customers. This itinerancy offer is fully sustainable because it consists of soft mobilities appreciated and used by residents (including sometimes for "home-work" commutes). However, this offer still needs improvement: trail marking, circuits, interpretation offer, circuit coherence, signage, presence of services (for bicycles, for example)…

Development of services offering decarbonized (or low-impact) tourist stays

To meet climate and energy challenges and the expectations of increasingly sensitive customers on these issues, tourism managers and professionals must build offers of decarbonized and low-consumption tourist stays…