Innovate by rebalancing a tourism offer that consolidates the territory's identity

"We are all a bit of a tourist at home." This issue resonates with the evolution of tourist practices (urban families for a weekend), lifestyle choices (prospective tourism in search of a new living environment) and the quest for meaning (proud of one's territory, its biodiversity, its values, its history).

The aim here is to strengthen the identity of a territory, for visitors (from here and elsewhere), who are moving away from mass tourism (characterized by trampling, annoyance, saturation and inflation) to favor the search for calm and serene destinations, which place human relationships and the relationship with nature above the number of tickets sold.

As part of the Departmental Tourism Development Plan, the aim here is to rely on the theme of water (in its symbolic, functional and environmental dimension) and the other aspects of the tangible and intangible heritage of the territory to define the territory's identity.